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The Music Industry’s Inconvenient Truth

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by Paul Gelsomine

It’s no big secret that the music industry is a tough business to be in. As we quickly move through the digital landscape, seeing the slow death of physical product among other opportunities, the whole Music Industry game continues to be constantly shifting. Gone are the days where composers would receive huge cash advances. There’s also the feeling that technology platforms are disrupting the music business. Some claim they are improving the game, while others say they are taking money away from the creators.

The vast majority of educational content being spewed out about the music industry works under the assumption that there is only one viable path forward. Many believe companies writing this material, are trying to attract future independent content providers as customers.

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Epic Music LA

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Home » music business

Music Dealers and Coca Cola

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In July of last year, the Coca-Cola Company formalized a partnership with full service licensing company Music Dealers. The deal narrows the gap between artists and brands. It also opens up a new avenue for unsigned and emerging talent to break onto the global music stage.

Mike over at LicenseQuote.com recently sent me a link to this story in the Music Business Journal. It seems that Coca Cola has purchased an equity share in Music Dealers. Here’s a link to the story: http://www.thembj.org/2012/03/music%E2%80%99s-fizzy-logic/

I wonder what you think of this. Conflict of interest? Good/Bad for license fees. Sweet (pun intended) deal for Coke on license fees? Just curious.

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