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Using Tunesat and Numerator to Collect US Ad Royalties

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Have you ever wondered how to track US commercials which are using your music? And how to make sure you receive royalties for them? There are steps you can take to maximize your chances of receiving royalties from US commercials. Once you know how, it’s not as complicated as it might seem. Read on below for how we do this with TuneSat and Numerator.

You will need to use two services for this:

  • TuneSat, or a similar tracking technology – Check out their service here
    This is one of various digital fingerprinting services where you can upload your music for the technology to track its usage. While not perfect, it is very useful and can show you where your music is airing. In fact, you can see airings not just in the US, but also in many other countries as well, e.g. Europe. Competitors include BMAT and Trqk.
  • Vivvix (also known as Numerator or, previously, Competitrack) – https://www.numerator.com
    These are market research or advertising intelligence companies. For reasons beyond the author of this article, PROs in the US (i.e. ASCAP, BMI and SESAC) use their data to record and pay out royalties for music in US commercials. Specifically, the PRO will need what is called an ‘ad code’ from Vivvix / Numerator. Each commercial in the US has an ad code. This includes different versions of similar ads from the same company, running at the same time. US PROs use the ad codes to track airings and to pay out royalties.
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TuneSat Announces Low-Price Service for Small Publishers

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I got this press release from the folks at Tunesat and thought some of you might be interested. Full disclosure: They are an advertiser on MLR but I was (and still am) a client, long before they became an advertiser here.

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TuneSat, an audio monitoring service aiding music copyright holders track song use on television, has put together a low-price offer for smaller publishers.

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BMI And Promo Payments

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I’ve been doing my quarterly dance of reconciling my BMI statements with my Tunesat detections.

I had been wondering why a couple of MTV uses last year had not been paid so I called BMI and discovered that the cue sheet was filed but my name wasn’t on it. Hmmm… I went back to the Tunesat detection and listened to the whole piece and discovered it was a promo for another show. I suspected that BMI did not pay on promos and the person at BMI confirmed it. Bummer. She did say that starting this year BMI was paying on promos. Better late than never I guess. Anyone else have info on this?

[Update] – promos (at) bmi (dot) com is the e-mail address for any questions on this issue.

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BMI – Tunesat Reconciliation

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That time again as the quarterly BMI payment was on June 24th. Always a fascinating exercise reconciling my BMI statement with my Tunesat detections. I’m much more incentivized now as I recently collected a decent size license fee for an unauthorized use of one of our cues. I would have never known about it if it hadn’t been for Tunesat. No, I don’t work for them but they do give me a bit of a break for my running their banner ad. I was a client before the break and would be if there wasn’t one.

OK back to the spreadsheet!

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Busted? Thank you Tunesat!

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So, I’ve been having an interesting day. I’ve been reconciling my BMI statements and Tunesat detections for Q2 2010 and Q3 2010. I’ve found about 40 usage detections for a show on ESPNU, a college sports network, that does not show up on my BMI statements. It seems that the music was purchased from a royalty free site. Hmmm… I called ESPN and they are looking into it. It may be that they just have not gotten around to filing the cue sheets but I’m very curious. I will keep you posted.

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