Tells you how the online world is growing and how much money there is in it. Maybe more publishers should be exploring these markets as it seems many are geared mostly towards broadcast.
It’s most likely that libraries with exclusive content are already dumping their entire catalogs into content ID. Of course, they cannot do that with non-exclusive content.
It’s a no-brainer form them. As aggregators, they will make money from thousands of cues. For individual composers, it’s most likely pennies.