IMO – a long-standing career in this biz (if it’s even possible starting out now) relies heavily on personal relationships at the point of publishing. Not with end users. Again IMO, social media is not the place to develop personal publishing relationships. In their office, on the phone, in the studio is how you develop personal relationships in this biz that last.
Just a question.. How many of us are in contact with their libraries, execs, and sales teams/staff. Just to say hi, check in, and see how they are doing?
I cannot explain how many times that has been the difference between someone telling me about upcoming projects, and that I was glad that I got in touch to remind them that I am available. This is a business of selling, cultivating relationships, and follow-ups & follow-thru..