LUFS targets for submissions

[Vlad]

Hi Folks,

I know we’ve discussed loudness before and I did read the threads at MLR that I thought addressed this topic, but I feel like they are possibly a little dated (unless I missed some threads).

Any thoughts on LUFS when submitting to what is perceived to be a really good tier library?

I know Art had previously mentioned 11 LUFS as a volume target, and I do feel comfortable hitting that. (Obviously all of this is genre dependent, etc). Part of me is afraid that I’m not pushing mixes hard enough volume-wise, thus losing the battle to other tracks.

Anyone pushing their submissions to commercial volume levels or somewhere in between?

Thanks in advance for any thoughts!

[Art Munson]

I’m pushing mine to 9 now.

[MM_Musicworks]

Mine is 9 too.

[Vlad]

Hey guys, thanks for the input. Looks like I will be shooting for 9 now!

[LAwriter]

-14 LUFS here.

[John]

Do you guys mean -9 integrated lufs or just for the loud parts?

[DavidSharp]

-14 LUFS for me

[Alan]

I’m a -14.
I was surprised to see -9’s here. I’m not saying that’s wrong, but I would like to hear some justification for that. If our target ears are A&R directors and post production folks, why slam it like that (unless the genre calls for it)?

[Art Munson]

I took my tip from a longtime friend composer/mastering engineer, of many decades.

[Vlad]

Hi Art, did your buddy articulate the exact reasons why? (To be competitive, etc.)

Despite my post above, shooting for 9 just isn’t feeling right for my music (on most tracks). I think I’m settling in between 11-10 (although I’d prefer 14, since that feels much more dynamic to me).

[Art Munson]

He did but I don’t remember. I know that one of his clients is a library. Let me modify my original comment: he shoots between 9-10 LUFS

[Vlad]

Hi Art,

Okay, fair enough!

[MM_Musicworks]

-9 for the loud parts for me.

[Author]

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