Royalties for online/streaming content

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  • #8546 Reply
    andrej
    Participant

    My plan B is going back to busking

    #8547 Reply
    Kenny
    Participant

    I think we can conclude that as composers the only solution is to destroy the internet. Where shall we begin lads?

     

    I`ll unplug the European internetwire this afternoon 😉

    Can someone take care of the American side ?

    #8550 Reply
    MichaelL
    Participant

    I wouldn’t go jumping off any bridges. As I said, who knows IF, and when, streaming might replace broadcast and cable.

    As long as there’s money to be made from broadcast and cable, streaming will be another option…for people who want it.

    Demographics play a big part in this. Younger people, who were born attached to mobile devices, will be the primary market for streaming. Older people may be less inclined. There may be differences between urban users and rural users.

    Other factors come into play. In the US, the government tries to make sure that everyone has access.  For example, when over-the-air broadcast went digital, set-top converters were made available cheaply (or free) for folks who don’t have digital TV’s or cable.

    Remember too, that the PROs have a huge stake in this, they along with PMA libraries are fighting to keep per performance royalty levels up.

    In a best case scenario, streaming royalties become icing on the cake, a new revenue “stream” so to speak. In a worst case scenario, the paradigm is turned upside down and broadcast royalties become the icing on the cake. In either case, don’t look for an overnight shift.

    You also need to keep in mind that library music, in many cases, is not a forever thing. Your cues, as I often say, have a best-when-used-by date. Unless you write fairly ageless cues, there’s sort of a bell curve to the lifespan of most tracks. As such, what you’re writing today stands a good chance of reaching the end of its useful life, by the time (if and when) streaming replaces broadcast/cable.

    How might this effect composers? If it takes more and more cues to earn the same amount of money, or less, it is possible that part-time composers will find it harder to justify the time and expense necessary to continue.

    As with any industry /job, you need to look past today, and plan for the future. Simply worrying about it won’t help.

    _MichaelL

     

     

     

Viewing 3 posts - 11 through 13 (of 13 total)
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