I’ve had placements on Big Ten Network which I believe is lower tier cable but a combination of one time airings during games and their daily shows specifically The B1G Show & BTN Live which repeat up to a dozen times or more a day cumulatively in a quarter its added up to hundreds of dollars.
Big Ten Network is surveyed by ASCAP, so if you’re lucky and your music shows up on that one day they decide to choose as the survey day, you do pretty nicely. If not, nada. BMI doesn’t do this – they pay a very small per minute rate.
Most network sports games pay decent day time rates. Local / regional sports air time shows up near the back of your statement where the per minute rates are nickels and dimes.