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From this article:
https://www.cnbc.com/2020/02/03/alphabet-discloses-youtube-cloud-revenues-for-the-first-time.html
YouTube ads generated $15.15 billion in revenue in fiscal 2019, with $4.72 billion in the fourth quarter alone. The segment generated $11.16 billion in revenue in 2018, including $3.61 billion in the the fourth quarter of that year. The segment does not include YouTube’s nonadvertising revenue, like subscriptions for YouTube TV, which are included in Google’s other revenue segment.
On a call with analysts, CFO Ruth Porat said YouTube’s nonadvertising revenue reached a $3 billion revenue run rate in the fourth quarter. She added that the majority of YouTube ad revenue goes to creators, though Google does not break out that number.
Analysts have long called for Google to report YouTube’s earnings separately, as it is thought to be a substantial part of its advertising business. To put YouTube’s revenue in perspective of another media company, it generated more from ads in 2018 than Discovery, which reported annual revenue of $10.6 billion compared to YouTube’s $11.16 billion. Discovery has not yet reported its full-year 2019 results.
I have long been stating that YOUTUBE should be looked at as the largest TV Network in the world and should be a fantastic source of revenue for all PRO’s. We should be collecting performance royalties from YOUTUBE, just like we collect them from ABC, CBS, NBC, Fox, Bravo, MTV, VH1, History.
Put this in perspective, The PRO’s (BMI and ASCAP)collect 1 Billiion from everyone annually – radio stations, bars, theme parks TV Networks and so on. YOUTUBE/ GOOGLE is not paying enough and not paying fairly.
And to think Discovery wanted to do away with performance royalties after they collect 11 Billion in ad revenue.
Meanwhile, ASCAP still does not pay for 50% of reported TV performances even when cue sheets are filed.
We need some serious changes from our non-transparent PRO’s.