Creating Multiple Pseudonyms?

[SHorton]

I’ve been debating this for years. My studio creates multiple genres of music, as I’m sure a lot of you do as well. I fear that all these differing styles have no identity when attached to such a generic artist name like ” _____ Studios”. I have my own artist name, but all else has been licensed under my production studios name. BUT, many agencies are looking for “artists” to push vs production houses. I know many are wanting specialists in a genre vs a jack of all trades. I can see where legitimacy is questioned, or at least perception skewed when the same “artist” does ambient scoring, game atmospheres, rock instrumentals, funk and Hip-Hop. What are the downsides of creating separate artist identities for each genre?

[Art Munson]

I’ve thought about it when first starting years ago but decided against it. In that time we have licensed and placed music in numerous styles. I think it might be analogous to libraries specializing in one style. That seldom happens except for trailer music, at least that I am aware of. Keeping track of numerous artist’s name might complicate your workload.

Just my opinion though.

[Author]

Posts