Regarding Competitrack:
From my experience, here’s what I’ve learned about Competitrack and ASCAP.
All commercial royalty payments from ASCAP use Competitrack as the verification process. This is a recent (last couple of years) change and is the only method that ASCAP uses to verify commercial plays. No cue sheets or census for commercials…. at least that’s how it was explained to me.
Competitrack is a service for ad agencies and has no skin in the PRO-game. They do not track all commercials. They only track commercials from their clients, so the agency has to have a Competitrack account for the ad to track. Not all plays are tracked either… Competitrack doesn’t monitor every network from what I can tell.
I called Competitrack to learn more and they were surprised to know how ASCAP was using their service. She stated that their main focus was tracking plays for media buyers and that it was not a holistic tracking service for all performances.
*disclaimer – This is all from memory and off the top of my head. Just wanted to put what I’ve heard from ASCAP and Competitrack into the record.