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I think the principle Mark is raising comes from the fact that if a music library is paying an upfront fee per (exclusive) track, it is in their interests to exploit that track to get the best return on their investment possible.
I really believe there is a trend coming that more and more Sups will want Exclusives because more and more Libs are promising it.
absolutely. actually i think we are seeing the end of the non-exclusive model that is not RF. all that will be left will be non exclusive RF libraries and exclusive libraries. i believe libraries not engaged in the RF game are realizing the value of having their own unique catalogue to offer to the clients. whether this is being pushed by the clients or the libraries who knows but the reality is its happening.
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