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Some of my tracks represented by production music companies are energetic, percussion-only tracks that you might hear in a commercial (for tech, fashion, cars, etc.). I have a difficult time coming up with “similar artists” for these tracks when I’m submitting metadata.
Any ideas?
Thanks very much.
Here’s what ChatGPT had to say:
Well-Known Artists/Composers (Percussive/Energetic/Ad-Friendly)
These aren’t always household names, but music supervisors and library folks will often recognize them:
Two Steps From Hell – more orchestral, but often have epic percussion cues.
Audiomachine – same vibe: trailer-friendly, high-energy percussion.
Junkie XL – percussive, electronic-driven energy. Great for tech or action.
The Glitch Mob – electronic, punchy, often used in tech or car spots.
ODESZA – not strictly percussion, but known for rhythm-driven tracks with a modern edge.
Awolnation (e.g., “Sail”) – for gritty, edgy percussion-heavy moods.
Fatboy Slim – for funky, ad-friendly beats.
Moby – early Moby, especially Play, has been used in countless ads and has percussive, loop-based tracks.
Production Music Labels to Reference
Sometimes it helps to name-check the catalog or label instead of an artist:
Extreme Music – many percussion-driven tracks for media use.
Audio Network
APM Music
KPM Music
Position Music – often used in promos, sports, tech.
Bleach Music – great modern percussion, swagger-y and ad-friendly.
Brand X Music
Creative Workarounds
If they let you, you can sometimes describe the track in terms of style instead of artists:
“Similar to energetic percussion tracks used in Nike ads or tech product launches.”
“Sounds like music used in Apple commercials.”
“Percussion in the style of cinematic sports promos or car reveals.”
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