I came across the acronym TTRV in a Pro Sound News article about the recent PMA conference in LA. Ask “where is the piece going to air, and for how long?” and you’ll get more money for the usage, the article says.
This makes sense to me, but the first step is to connect with publishers that want the music I create. I have had very little success in that regard. Can anyone offer any tips? I can elaborate on my situation based on your reply.