For years, the backbone of production music libraries has been a rich tapestry of instrumental cues. From sweeping orchestral pieces to driving electronic beds, instrumentals have reliably set the mood and driven narratives across countless media productions. However, the sonic landscape is evolving. A new gold rush is underway, and savvy production music composers are striking it rich with a powerful, often underutilized asset: the human voice. Vocal tracks in production music, encompassing everything from catchy lyrical songs to evocative non-lyrical vocalise, are experiencing a surge in demand, particularly in high-impact placements like reality TV, compelling advertisements, and attention-grabbing trailers.
This isn’t just a fleeting trend; it’s a fundamental shift in how music is being used to connect with audiences on a deeper emotional level. If you’re a production music composer looking to expand your creative palette and increase your sync opportunities, understanding and harnessing the power of vocals is no longer optional—it’s essential. This article will explore why vocal tracks are gaining such momentum. It will offer practical tips on writing effective vocal melodies and lyrics tailored for sync. And, it will guide you through finding and collaborating with talented vocalists (both human and AI-assisted). It will also demystify the crucial licensing nuances that come with adding voice to your productions.
