AI and the Future of Music Production

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  • #38315 Reply

    “Democratizing music production” is a euphemism for putting skilled, knowledgable composers out of work, or at the very least making it not worth the effort to continue. The fact that anyone with a smartphone can crank out a cue, whether they are musically literate or not, is what is driving the value of music down, not setting low prices on your tracks.

    One of the most revolutionary advances of AI music tech is that it democratises music creation for everyone, enabling non-musicians to generate studio-quality music, and in doing so – unlocks the potential for any creator, app developer or tech company to programmatically generate original music for their specific use-case, media or Metaverse environment.

    #38316 Reply
    Art Munson

    I don’t know. Most of the AI stuff I have messed with is pretty horrible. Here is one. I find it more trouble than it’s worth.

    #38317 Reply

    I get the sense that they’re selling this concept to people who don’t even want to use RF music. I wonder what the actual cost of using this software is compared to the lowest tier subscription RF service?

    I also can’t imagine that one of these Ai packages is going to compete with music produced with top sample libraries and/or live payers.

    I saw a Powerpoint presentation a few years ago that used an AI narrator and really low-end music. It was laughably amateurish, but the guy who produced it obviously didn’t care and, from what I could tell, neither did the audience. I’m sure that they had low expectations for the situation. It seemed to be a nuts and bolts DIY project that he didn’t want to invest much in, just as long as it got the information across effectively.

    #38319 Reply

    I think that it’s pretty clear that AI is going to take out the low end. The “hold one finger down and create a cue” composers.

    Beyond that level, it’s going to take a LOT of intelligence to start competing at a pro level of composition. Especially those composers who utilize a good amount of real musicians.

    But no doubt – the low end consumers of music are going to be very happy fiddling around with some janky software trying to get something useful out of it.

    #38326 Reply
    Michael Nickolas

    at the very least making it not worth the effort to continue

    This is very perceptive Michael. It may not be AI alone right now, but all factors combined that can make it not worth the effort to continue. AI plus shrinking percentages, lack of upfront money, lack of or no sharing of sync fees, subscription services, TV and radio streaming paying pennies, libraries that once earned either out of business or no loner earning. I’m sure I’ve missed some. I hope there are some able to navigate through this and succeed. As you know, I’m personally on a break from submitting exactly because the decline in income just isn’t making it worth the effort.

    #38393 Reply

    This is part of the reason I try to build as much “humanity” into my tracks as possible. I think AI will do a scarily good job within just a few years for cranking out stuff like you hear under HGTV (and we know how much they care about the composers making the music currently, anyway). I saw a deepfake of Obama next to a real video. I guess wrong which one was real. If there’s money to be made, or not spent by the networks, they’re going to be using this stuff left and right for the lower-end shows, and of course plenty of non-broadcast usage.

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