Best approach to marketing pop vocal songs

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  • #40495 Reply

    I’ve been doing instrumental music and sending to the usual channels. Ive recently started working with a young female singer with a pop sounding voice and have recontacted a lyricist that is good with modern lyrics. We’ve got some tracks that I think would be great for a few contemporary established singers and I’d like some advice on getting them in front of a legit songplugger .

    In the past Ive sent my instrumentals to libraries listed here and have had little luck. I feel a bit of immediacy to these new tracks and dont want them to get lost in the back files of a library who may not connect with them.

    Any ideas?

    #40509 Reply
    Art Munson

    Songpluggers, do they still exist? Back in the day I worked with a songplugger in L.A. and Nashville. My impression was that they were more interested in the income they could generate from their songwriter clients. Not to say it’s a bad idea but I would be careful and go into it with your eyes wide open.

    #40725 Reply

    Getting an artist cut, even with great songs, is extremely difficult, with very low odds of success. Remember, the artists have a stable of established writers and it’s a pretty closed part of the business. I don’t want to burst your bubble if this is your life dream but that’s reality. My personal opinion, FWIW, is you’d be better off pitching these songs for Film/TV, through music libraries that place vocal songs. To that end, keep the lyrics fairly universal- no specific names, dates, places, etc., focusing on common emotions and themes.

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