We write, record, mix, master, up-load, tag and describe. It’s a process. We succeed at some companies, but come up short at others.
Many companies disappoint because they do not have the right connections to penetrate the market or a good marketing plan. Others stick a few dollars in our pockets each year. Others just fail entirely, and some work out really well.
Is it our duty to simply “trim the fat” by deleting our catalogs from companies who simply do not provide any revenue after 12 to 24 months? Would the industry be healthier if only those companies with proven success get to market, license, and/ or sell our music?
I’ll be interested in everyone’s opinion.