How to Find a Sync Agent for Music Licensing
Music licensing has become a major revenue stream for independent artists and composers, having a sync agent can greatly increase your chances of getting your music placed in film, TV shows, commercials, and video games. But how do you find a trustworthy sync agent who can help you land these opportunities?
In this guide, we’ll cover the best ways to find and vet a reliable sync agent, along with red flags to avoid.
What Is a Sync Agent?
Unlike music libraries, which often require non-exclusive or royalty-free deals, a sync agent actively pitches your music to supervisors and negotiates placement fees on your behalf.
Benefits of Having a Sync Agent
- More Opportunities – Agents have direct relationships with music supervisors.
- Higher Sync Fees – A professional negotiator ensures you get the best deal.
- Saves Time – You can focus on creating music while they handle pitching.
- Exclusive Placements – Some premium projects only work through agents.
How to Find a Trustworthy Sync Agent
1. Research Reputable Sync Agencies
A great starting point is to explore established sync agencies known for working with independent artists. Some well-respected companies include:
- Crucial Music – Accepts direct submissions.
- Musicbed – Focuses on cinematic and indie music.
- Marmoset Music – Works with unique and custom sounds.
- Audiosocket – A boutique sync agency.
- APM Music – One of the largest licensing catalogs.
- Extreme Music – Works on Hollywood projects.
Check their artist rosters and placement history to see if they align with your style.
2. Attend Music Conferences & Industry Events
Networking is key in the music industry. Attend sync-focused events where agents and supervisors gather, such as:
- SyncSummit – Connects artists with supervisors.
- Durango Songwriters Expo – Features networking sessions.
- ASCAP Expo – Covers music licensing and publishing.
- Taxi Road Rally – A major event for independent musicians.
- SXSW & NAMM – While broader, they attract sync professionals.
Meeting agents in person can help you stand out from the competition.
3. Use Online Marketplaces & Pitching Services
If you’re not ready for an exclusive sync agent, you can explore self-service platforms that connect artists with licensing opportunities:
- Songtradr – Submit your music for direct licensing deals.
- Taxi – An A&R service that forwards music to supervisors.
- DISCO.ac – A music-sharing platform widely used in sync.
These platforms can help you land small placements and build a track record before approaching an agent.
4. Search Sync Agent Directories & LinkedIn
Many music supervisors and agents are listed in professional directories, including:
Guild of Music Supervisors (GMS) – Lists music supervisors by industry.
IMDb Pro – Find music supervisors of your favorite TV shows and films.
LinkedIn – Search for “music licensing” or “sync agent” to connect with professionals.
When reaching out, personalize your message and show that you understand their work.
5. Ask Other Artists for Referrals
If you know other artists who have landed sync placements, ask them about their experiences. Many agents work by referral, so a personal introduction can make a big difference.
- Join sync licensing Facebook groups
- Follow music licensing discussions on Reddit
- Engage with sync professionals on Twitter and LinkedIn
How to Vet a Sync Agent (Red Flags to Avoid)
Not all agents are created equal. Here’s how to identify a trustworthy sync agent:
- Proven Track Record – Ask for a list of past placements.
- Fair Commission Structure – Most agents take 20-50% of sync fees.
- Exclusive vs. Non-Exclusive Contracts – Read the fine print before signing.
- No Upfront Fees – Legitimate agents make money when YOU make money.
Red Flags to Avoid:
- Agents demanding upfront payments to “pitch” your music.
- Vague contracts with indefinite exclusivity.
- Agencies with little or no placement history.
A reputable sync agent only profits when they successfully place your music.
Final Thoughts: Finding the Right Sync Agent for You
Working with a trusted sync agent can open doors to major music licensing opportunities, but it’s essential to do your research and vet potential agents carefully.
By exploring reputable agencies, networking at industry events, leveraging online platforms, and asking for referrals, you can find the right professional to help get your music placed in movies, TV, ads, and more.
