15, 30 and 60 second edits

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  • #20574 Reply
    naudio
    Participant

    Howdy!

    Bear with me with these questions that may seem silly. Been thinking about this thing: I’ve seen that a lot of people create 15, 30 and 60 second edits of their stock tracks (for commercial spot purposes etc).

    So, are those the “standard” lenghts for commercials and is it better to create edits that are EXACTLY of that lenght or does it really matter? For example if I had an edit that was 33 seconds long, would it be left out of the “competition” because of those 3 seconds?

    And would do you think about creating looping versions?

    Just looking ways to maximize the uselfulness of my tracks. πŸ™‚

    #20576 Reply
    Kubed
    Participant

    Hi!

    about the length of edit versions:a 30 sec edit should be EXACTLY 30 seconds.
    End your version around the 29th second with a final chord/crash hat etc and let it ring out for 1 second more or less.
    Make sure your 15/30/60 edits have a intro/main theme/outro structure.
    Sometimes it is challenging to get a 15 second version sounding as a full composition but practice will get you there.

    Apart from these edits,you shoud also cut some “No Lead Melody”,”Drums and Bass Only”,”No Drums” etc edits.These are easy to get and they’re used a lot in tv shows (an ear-piercing synth melody or a guitar solo most probably won’t sit very well under dialogue so,producers prefer to use a more background version of your track).

    Looping versions are also useful (although personally i have only sold 3 of them so far).
    Stingers are also used a lot in tv and internet series/ads etc.

    In the RF sites,these edits are very important as well.
    In one of them,P5,my latest 5 sales were all edits.

    So,yes,if you want to maximize your placements/sales make sure you have a variety of edits for each track of yours.
    It might sound like a lot of work but after a while it’ll get easier and easier to get these versions right πŸ˜‰

    #20578 Reply
    Art Munson
    Keymaster

    Make sure your 15/30/60 edits have a intro/main theme/outro structure.

    Most of my sales are 30 second edits with some 15s and 60s. I do not generally follow intro/main theme/outro for 15s and 30s. I don’t cut alt versions but maybe I should.

    The best advice I got for length (I think) was to have your last beat at around 1/2 second before the end and let it ring out past that. As an example 14.5/29.5/59.5 seconds. That way you will never be too long and the client can fade where they want.

    #20579 Reply
    nahkaorava
    Guest

    Hi guys,

    thanks for input and your useful tips! πŸ™‚ I’ve been writing RF music for 2,5 years, and now I’m trying improve any way that I can.

    I’ve admit that I’ve been somewhat lazy to do all the differents version, been doing them on some my tracks, but not even close on all of them. Usually when track is “finished”, I just want to upload it and forget it quickly and move on to next track. But from now on I shall put more focus on different versions. Like you said, it takes some work, but it’s already getting faster. Just need more practice.

    Art Munson, a very interesting fact that most of your sales come from 30 sec version. That’s something I’m gonna focus on now more.

    #20580 Reply
    naudio
    Participant

    (And sorry for the typos on that previous message. I wasn’t logged in while typing that and can’t edit it anymore.)

    #20582 Reply
    Art Munson
    Keymaster

    Like you said, it takes some work, but it’s already getting faster. Just need more practice.

    BTW, I cut my shortened versions from the 2 track mixes. I don’t try and re-write from the main project files. I doubt that it takes me more than half an hour.

    #20583 Reply
    Mike Marino
    Participant

    Do you guys still do these edits outside of the RF sites?

    #20584 Reply
    MichaelL
    Participant

    All of the WFH libraries that I write for require edits.

    I do edits, anywhere from 5 to 20 per cue for RF libraries…more product to sell.

    I just remastered a 30 year old cue and did standard edits! I sold a :60 version within days.

    #20585 Reply
    Art Munson
    Keymaster

    Do you guys still do these edits outside of the RF sites?

    I do it for all of my tracks but not all libraries want them.

    #20586 Reply
    Art Munson
    Keymaster

    I do edits, anywhere from 5 to 20 per cue for RF libraries…more product to sell.

    I do 8 per cue. I’m going to have to re-think the number and types of edits I do. Sigh… I need 2 more of me!

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