- March 23, 2013 at 5:58 pm #9261scottcampbellmusicParticipant
@Art: Hmm. Very interesting thoughts re: Google. I can see keeping your ‘brand’ consistent very important. Are you speaking more towards RF sites than other ‘more traditional’ libraries?
It seems to me that some of the libraries I’m involved with don’t really have too much of a ‘public’ face. Maybe that’s a problem 🙂March 23, 2013 at 9:36 pm #9262
Are you speaking more towards RF sites than other ‘more traditional’ libraries?
I’m thinking very broadly. When you factor in how we are becoming more and more interconnected through the Internet via social media, blogging, forums, YouTube, etc the possibility exists to cast an ever widening net for potential clients.
The Internet is becoming less “anonymous” which is a major shift. Some might call that a bad thing but it’s great for building your brand and credibility. Google Authorship is one way to do that and rewards you as an “authority” figure in your field.
I’ve been heavily into researching and studying the latest in SEO for my own music site and it has led me this line of thinking.
Keeping your “brand” consistent, I think, is very important. If not now, it will be in the future.March 24, 2013 at 6:59 am #9263MichaelLParticipant
Keeping your “brand” consistent, I think, is very important. If not now, it will be in the future.
This is one reason why some people use pseudonyms. If they are known as a composer who does who does EPIC cues, they don’t want to dilute that “brand” by doing gentle new age cues, or urban beats under the same name.
I can see where a library would want to establish its brand and be known for a certain level of quality across all genres, but individual composers can get pigeon-holed, or type cast.
Art…do you see that changing, and how will it be affected by Google Authorship. How does someone walking down the crowded Coldplay, U2…pop path venture into Baroque string quartets without diluting their pop guitar brand, without using a separate identity?
MichaelLMarch 24, 2013 at 7:22 am #9264
If they are known as a composer who does who does EPIC cues, they don’t want to dilute that “brand” by doing gentle new age cues, or urban beats under the same name.
You may be right but for me, my “gut” tells me different and it’s the path I’m traveling. I’ve always been a bit of a serial entrepreneur so I’m thinking beyond just musically. As I mentioned above I’ll let you know how it works out! 🙂March 24, 2013 at 9:00 am #9268MichaelLParticipant
I’ve always been a bit of a serial entrepreneur so I’m thinking beyond just musically.
That’s more or less he essence of my question, whether it’s different for a business vs. an individual. I was going to ask about how you’re dealing you vs. your library, but it looks like you’ve changed the name of your library to be more closely linked to yourself rather than further.March 24, 2013 at 10:18 am #9269scottcampbellmusicParticipant
Man, this is good stuff. Great stuff to think on and try to figure out how to apply to me.
Personally, I see validity in all that’s being discussed. How and which ideas to implement however, for me, is probably going to be a “Try, Adjust, retry” situation. All the planning and thought in the world won’t help if I don’t actually take some sort of action 🙂
Thanks again everyone for such a (for lack of better word, I suck at words, that why I write instrumentals 🙂 ) stimulating conversation!March 24, 2013 at 12:02 pm #9270
it looks like you’ve changed the name of your library to be more closely linked to yourself
Yep, exactly.March 24, 2013 at 12:14 pm #9271
Another thought on pseudonyms. Think about actors. They do not have the luxury of pseudonyms. Some of them do get typecast but many do not. We watch a lot British films and TV shows and see many of the same faces show up in wildly different roles. Check out Hugh Laurie’s early works. Very goofy English comedy (BTW love “Jeeves and Wooster”) before “House”. A couple of American actors come to mind, Woody Harrelson on “Cheers” and now, Tom Hanks then and now.