Yet Another ReTitling Question

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  • #9261 Reply
    scottcampbellmusic
    Participant

    @Art: Hmm. Very interesting thoughts re: Google. I can see keeping your ‘brand’ consistent very important. Are you speaking more towards RF sites than other  ‘more traditional’ libraries?

    It seems to me that some of the libraries I’m involved with don’t really have too much of a ‘public’ face. Maybe that’s a problem 🙂

    #9262 Reply
    Art Munson
    Keymaster

    Are you speaking more towards RF sites than other ‘more traditional’ libraries?

    I’m thinking very broadly. When you factor in how we are becoming more and more interconnected through the Internet via social media, blogging, forums, YouTube, etc the possibility exists to cast an ever widening net for potential clients.

    The Internet is becoming less “anonymous” which is a major shift. Some might call that a bad thing but it’s great for building your brand and credibility. Google Authorship is one way to do that and rewards you as an “authority” figure in your field.

    I’ve been heavily into researching and studying the latest in SEO for my own music site and it has led me this line of thinking.

    Keeping your “brand” consistent, I think, is very important. If not now, it will be in the future.

    #9263 Reply
    MichaelL
    Participant

    Keeping your “brand” consistent, I think, is very important. If not now, it will be in the future.

    This is one reason why some people use pseudonyms. If they are known as a composer who does who does EPIC cues, they don’t want to dilute that “brand” by doing gentle new age cues, or urban beats under the same name.

    I can see where a library would want to establish its brand and be known for a certain level of quality across all genres, but individual composers can get pigeon-holed, or type cast.

    Art…do you see that changing, and how will it be affected by Google Authorship. How does someone walking down the crowded Coldplay, U2…pop path venture into Baroque string quartets without diluting their pop guitar brand, without using a separate identity?

    Cheers,

    MichaelL

    #9264 Reply
    Art Munson
    Keymaster

    If they are known as a composer who does who does EPIC cues, they don’t want to dilute that “brand” by doing gentle new age cues, or urban beats under the same name.

    You may be right but for me, my “gut” tells me different and it’s the path I’m traveling. I’ve always been a bit of a serial entrepreneur so I’m thinking beyond just musically. As I mentioned above I’ll let you know how it works out! 🙂

    #9268 Reply
    MichaelL
    Participant

    I’ve always been a bit of a serial entrepreneur so I’m thinking beyond just musically.

    That’s more or less he essence of my question, whether it’s different for a business vs. an individual. I was going to ask about how you’re dealing you vs. your library, but it looks like you’ve changed the name of your library to be more closely linked to yourself rather than further.

    #9269 Reply
    scottcampbellmusic
    Participant

    Man, this is good stuff. Great stuff to think on and try to figure out how to apply to me.

    Personally, I see validity in all that’s being discussed. How and which ideas to implement however, for me, is probably going to be a “Try, Adjust, retry” situation. All the planning and thought in the world won’t help if I don’t actually take some sort of action 🙂

    Thanks again everyone for such a (for lack of better word, I suck at words, that why I write instrumentals 🙂 ) stimulating conversation!

     

    #9270 Reply
    Art Munson
    Keymaster

    it looks like you’ve changed the name of your library to be more closely linked to yourself

    Yep, exactly.

    #9271 Reply
    Art Munson
    Keymaster

    Another thought on pseudonyms. Think about actors. They do not have the luxury of pseudonyms. Some of them do get typecast but many do not. We watch a lot British films and TV shows and see many of the same faces show up in wildly different roles. Check out Hugh Laurie’s early works. Very goofy English comedy (BTW love “Jeeves and Wooster”) before “House”. A couple of American actors come to mind, Woody Harrelson on “Cheers” and now, Tom Hanks then and now.

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