Audio fingerprinting has been discussed here a lot. What this article doesn’t really cover is the elephant in the room – re-titling.
Non exclusive libraries, even ones that use prefixes instead of a full re-title (like Jingle Punks, Audiosocket, Getty etc), will still have issues if their tracks are in libraries that show up with a service like Tunesat.
Audio recognition could be the end of re-titling libraries (which I’m sure the major buy out libraries would be happy about), but I can’t imagine the big re-titlers like Getty going down without a fight. Or maybe there’s some kind of deal made in a few years where re-titled / non-exclusive tracks can’t make any performance royalties (I hope not).
Also, I wonder how much the PROs would have to lower their rates if they actually paid for every second of music aired on TV and radio.