Self Licensing via website for Royalty-free?

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  • #8417 Reply
    soundslikejoe
    Participant

    Has anyone here ever experimented with licensing direct via their website?   I have a store-front already setup to sell soundtracks and was considering creating a personalized music library to license directly.

    Any thoughts on this or similar?

    #8418 Reply
    Art Munson
    Keymaster

    I’ve been working on my own site for the last few years and finally almost have it ready to go. My main challenge was to see how much I could do myself. I finally had to opt to get some programming help on a couple of features I just could not figure out.

    Mark Petrie recently launched his site and hopefully he will weigh in.

    #8456 Reply
    Mark_Petrie
    Participant

    Bear in mind a lot of the work that a library owner does (and the money they spend) is in promoting the website. Having great music and a nice website is just the start – you have to show up in Google searches if you want to make any money. Search engine optimization is a huge job which never ends, as you constantly have to keep up with changes in the search engine algorithms (what worked great five years ago can get you penalized today), and you  should be promoting the site through social media daily.

    #8458 Reply
    soundslikejoe
    Participant

    That’s true…. but I think the goals you’re speaking of are different than what I had in mind.  I’m looking at it as an additional service for my local/regional market with some national/international spill-over.

    I have several clients now who might benefit from having access to my larger catalog. Sometimes their budgets don’t allow for custom tracks, but they would license something. I was considering this to provide just one more option for them when they are searching for something. Since we already have a working relationship, I think they might check with my stock first before heading to the search engines.

    With a web store front already in place, and the potential for random web traffic, it seems like having the option to license direct could be a benefit.  I could sell half as many tracks to make the same license fees. Granted, this wouldn’t lead to many national network placements or much back-end royalty.

    #8459 Reply
    MichaelL
    Participant

    I give TV producers, that already I work with, my catalog on a hard drive. Sometimes they call with a special request from my catalog, that may not be on the hard drive. which I send immediately via yousendit.(or something similar)

    If you’re talking about non-broadcast local producers that you already work with, try to set up a “subscription” agreement. You could give them your catalog on a hard drive, or host it in a download situation.

    #8460 Reply
    Zing Zing
    Guest

    Hey, you could try YOULICENCE.com – I recently used it for a direct licence.  I paid to upgrade as it then doesn’t take a cut of the licensing cost, and allows you to upload loads of tracks.  I think the free version takes 10% and limits the number of tracks you can have. Anyway just a thought, sure there a more elegant options out there, but it works!

    #8462 Reply
    soundslikejoe
    Participant

    The concept of YOULICENSE.COM seems great but I’d like to host more than 50 tracks and $600 per year seems a bit pricey.  Granted the feature set and the ability to embed their licensing widget on my site is nice. I like this option though…. it would save a lot of time and produce a better user interface than what I’m capable of doing on my site.

    #8470 Reply
    Mark Lewis
    Guest

    Funny that this thread popped up today as I was just talking to my programmer about taking the musicloops.com architecture and separating it out into an installable white label music licensing platform that composers can upload to their servers, click a button to install (just like wordpress), enter your paypal email to accept payments and upload your music for licensing.
    I am going to do this anyway because I need to start a few different licensing sites and though it might be a good thing to make the final product available to composers as well.
    I did some extensive searches to find a ready made package like this and wasn’t able to find anything.

    I was thinking a price point of $195 with future upgrades and plugins for special features, a variety of skins, etc.

    Would you be interested in something that soundslikejoe if it was available?

    #8471 Reply
    soundslikejoe
    Participant

    I think this is a marketable tool that could have a customer base.  Obviously I am in the market for such a tool and would consider a purchase based on the features and cost.  My only problem with the YouLicense product is the price.  A monthly account with their pricing structure is too much IMO.  I think a one-time cost of $195 is reasonable with the right feature set;  Wordpress compatible, skin-able to match my site design, flexible licensing tools, etc.

    Definitely interested! Please keep us updated. I’d love to be a customer for someone making useful and good product.

    #8472 Reply
    Mark Lewis
    Participant

    Great. Thanks for the feedback. That’s inspiring.
    The package is basically built. Just need to make it slick and easily installable.
    I will keep you posted on progress.

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