In July of last year, the Coca-Cola Company formalized a partnership with full service licensing company Music Dealers. The deal narrows the gap between artists and brands. It also opens up a new avenue for unsigned and emerging talent to break onto the global music stage.
Mike over at LicenseQuote.com recently sent me a link to this story in the Music Business Journal. It seems that Coca Cola has purchased an equity share in Music Dealers. Here’s a link to the story: http://www.thembj.org/2012/03/music%E2%80%99s-fizzy-logic/
I wonder what you think of this. Conflict of interest? Good/Bad for license fees. Sweet (pun intended) deal for Coke on license fees? Just curious.
now that time has passed has anyone noticed any action at MD since the cola deal?
I would not count on too much action from Music Dealers anymore.
A buy-in from Coca-cola is going to stop many other companies from even approaching this company. Music Dealers is a great company, but they will probably be focusing on creating more business with Coca-cola in the next few months. This is going to be huge for the company.
I wouldn’t count on too many more big deals from them though. Most new deals will probably be small non-broadcast deals for a few hundred bucks.
Synth Player. How could you possibly know any of that? More broad statements without any facts!
Maybe I should have added a qualifier before my previous statement: “Your experiences may vary”.
I made an educated guess based from my own observations and experiences. I only made a guess because of the statement you added: “I wonder what you think of this. Conflict of interest? Good/Bad for license fees. Sweet (pun intended) deal for Coke on license fees? Just curious.”
Was I out of line for stating my thoughts?
Synth Player. A qualifier (“Your experiences may vary”) always helps. I have no problem with you stating your thoughts but many times your comments come off as gospel. It’s easy for people to draw the wrong conclusions, especially newbies.
No gospel here bud. Remember, I am not here to proselytize. I just speak on what I know and feel.
Interesting thanks for posting
Interesting, didn’t know that. Not sure what to make of it. They did seem to be making a huge thing out of it
It certainly puts a new spin on the term “pop” star. This sentence from the article is key, “Newer and unsigned artists want exposure and seem to welcome any means to achieve that end…”
If you are a songwriter and have dreams of being a recording artist / pop star. This is perhaps a big deal. It’s no secret that the line between advertising and “art” is getting very blurry these days. We’re all aware of product placement in films…the shot in the kitchen that pans slowly across the Cheerios box, the good guys all driving new Fords, etc. Lately I’ve noticed that a lot of popular music mentions products by name, and wondered if it was the musical equivalent of product placement to get financing for the record. The move is very logical when you consider that most advertising is aimed at younger consumers who are still forming brand loyalties. So, why not reach them through their music.
On the other hand if you are a library writer / composer, and you have no interest whatsoever in being “signed” to a label, getting exposure and being a pop star, then maybe this doesn’t mean so much to you.
On a practical level it perhaps offers an indication of what Music Dealers’ priorities are. So, rather than being frustrated by repeated rejection, it might be best for non would-be pop stars to bypass MD, and look for more appropriate venues.
“On a practical level it perhaps offers an indication of what Music Dealers’ priorities are. So, rather than being frustrated by repeated rejection, it might be best for non would-be pop stars to bypass MD, and look for more appropriate venues.”
Not sure about that. I’m solely a music library composer and got 2 placements out of music dealers (one for $95 and another for $270). They def do get the deals…
Maybe.
But, you are an exception Emmett. You have developed your own style which, by the way, is very good.
An awful lot of library music is dime a dozen, same old same old.
I think the quality of your work stands out, and would / could account for success, even in a library more focused on pop songs.
Maybe the new deal is a shift in focus too..the direction they’re heading.
Cheers,
Michael
Thanks for the kind words Michael. I guess I have a particular style alright, never thought about it really 🙂
I agree MD is a good place for bands and recording artists. But like Emmett I might be an exception also. I’ve had a few MD placements and I’m strictly a library composer. One for $125, and I don’t remember the amount for the other.
Michael