Movie trailer/teaser placements on TV – any experience of payments?

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This topic contains 2 replies, has 3 voices, and was last updated by  sniper22b 2 months, 1 week ago.

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  • #26389 Reply

    sniper22b
    Participant

    Hi everyone,

    Just wanted to know if anyone had any experience with movie trailer/teaser placements. Specifically a teaser used to promote a film coming to a home box office/ TV channel. It’s being shown in between current films like Batman vs Superman etc. and being played about 2-3 times per day.

    It’s my favorite placement I’ve had so far in terms of the usage, but just wondered if anyone had some experience of what sort of royalties to expect and if they normally carry a sync fee or not? The contract states any sync fees are paid within 60 days so I won’t know for a fair while either way.

    Any help appreciated

    #26399 Reply

    Mark_Petrie
    Participant

    There’s usually a sync fee for TV spots, even for HBO. If not, the library involved is really low balling and hurting the business at large.

    Royalties are a bit tricky with trailers / TV spots. They have to be treated the same as advertising, which involves submitting paperwork to the PROs.

    If it’s on HBO on any other premium cable channel, the royalties probably won’t be worth the effort – the rates there are ridiculously low.

    On the other hand, promos on network TV (like music behind “coming up tonight on Jimmy Kimmel”) pay out great royalties. Those are definitely worth chasing up on.

    #26414 Reply

    sniper22b

    Thanks Mark, much appreciated. Fingers crossed there is a sync then.

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